Embracing Tradition, Inspiring Innovation:
Celebrating Community and Culture at Fair Park First


Brian Luallen
CEO Fair Park First


7:00 am – 9:15 am


Clubs of Prestonwood – The Creek
15909 Preston Rd., Dallas, TX 75248

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  • Rich History: Fair Park’s cultural and community significance.
  • Tradition Preservation: Honoring and preserving Fair Park’s heritage.
  • Innovation Integration: Incorporating modern ideas and tech.
  • Collaborative Partnerships: Working with local entities to enhance Fair Park.
  • Future Vision: A dynamic, inclusive space celebrating tradition and innovation.
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Brian Luallen
Fair Park First

Brian Luallen, CEO of Fair Park First, oversees a 277-acre National Historic Landmark with six million annual visitors. Under his leadership, they updated the Master Plan, attracted new tenants, and prioritized community engagement. Fair Park played a vital role in pandemic response and supported local businesses and arts. Luallen leads initiatives like the Signature Community Park and Fair Park Loop extension, managing a $500M revitalization plan. Fair Park First was named D CEO’s 2021 Non-Profit of the Year, thanks to Luallen’s advocacy efforts, including Proposition A’s approval. He holds degrees in education and pre-law from Georgia State University and resides in Dallas, Texas.