The R-Myth: A Conversation Michael E. Gerber and Fred G. Parrish
About Fred G. Parrish:
Fred Parrish is the founder and CEO of The Profit Experts and The Profit Institute. Since 1980, he has held positions from staff accountant to CEO in both public and private companies with revenues ranging from startup to $3.5 billion.
Fred has served on the Board of Directors for 12 organizations in aerospace, manufacturing, healthcare services, business services, insurance, international missions, technology, and document management. He has extensive experience in directing and overseeing company operations, managing corporate resource development, and directing strategic planning for domestic and international organizations.
With this broad experience in both operations and financial management in a wide range of industries and at all levels of the organization, he has developed a proven process for optimizing operational analysis, dynamic cash flow management, staff efficiency planning, profit mining and organizational development. Fred is a speaker and instructor on subjects related to profit and cash flow optimization.
About Michael E. Gerber:
Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine calls him “the World’s #1 Small Business Guru”. An entrepreneurial and small business thought leader, he has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.
Michael E. Gerber is the author of the mega-bestseller “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship. Additionally, Mr. Gerber has written 14 industry-specific E-Myth Vertical books co-authored by industry experts. These books are written for: Attorneys, Accountants, Optometrists, Chiropractors, Landscape Contractors, Financial Advisors, Architects, Real Estate Brokerages, Insurance Stores, Dentists, Nutritionists, Bookkeepers, Veterinarians, Real Estate Investors and soon to be HVAC Contractors.
Today, Michael is on a new mission, to bring economic development strengths and capabilities to millions of people around the world by awakening the new entrepreneur within them. His one-of-a-kind entrepreneurial incubator, called The Dreaming Room: Design, Build, Launch & Grow™, is now being led throughout the United States, Canada, the United Kingdom, Japan, Australia and New Zealand. This program will soon be sponsored by cities throughout the United States, and across the world.
Based on his intimate, in-depth experiences with entrepreneurs in his Dreaming Room™ events, along with the tens of thousands of clients his company has coached and mentored over the past 40 years, Michael E. Gerber has authored his revolutionary new book on entrepreneurship and The Dreaming Room™ called: “Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies.”
Mr. Gerber believes that awakened entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, selling a product, or seizing market share. According to Mr. Gerber, a new entrepreneur is a trailblazer seeking to transform lives in all areas – from designing a small business, to building it, launching it and growing it.
As a result of a participant’s experience in The Dreaming Room: Design, Build, Launch & Grow™ the evolving entrepreneur within will discover the means to create a new company, or transform an old one, while going on to work ON his or her business and life, rather than just IN it — unfailingly reflecting his or her transformational resolve into the actions needed for a company to flourish.
Michael and his wife, Luz Delia, live in Carlsbad, California.
